"The man on top of the mountain didn’t fall there." — Anonymous
Sales success isn’t about luck. It’s not about waiting for the right economy, the perfect lead, or a manager to close the deal for you. It’s about execution—specifically, how well you master the art of the Call to Action (CTA).
The Hidden Sales Secret from the Home Shopping Network
Let’s return to when the Home Shopping Network (HSN) first launched. It had the products and the audience, but sales were mediocre.
Why?
Because no one told people to ACT.
Then, someone had an epiphany: Viewers needed urgency. So, they started saying, “Call in the next 10 minutes to get this deal!” Suddenly, the phones lit up. Sales skyrocketed.
It wasn’t about the product changing. It was about the prompt to take action.
Why Salespeople Struggle Today
Many salespeople today are frustrated, watching their numbers dip. They blame the economy, their company, or even their personal lives. But let’s be real. The real issue is this:
They’ve stopped asking for the sale.
We live in a culture of procrastinators. People wait until the last minute for everything. If you don’t prompt them to act, they won’t.
Worse, many sales reps fear being pushy. They hesitate to ask for a decision because their pipeline is thin. But hesitation is the enemy of sales.
The 3-Part Formula to Closing More Sales
If you want to increase your close rate, commit to these three things:
- Focus on Their Pain:
People don’t buy products. They buy solutions to problems. If you don’t make the pain real for them, they won’t feel the need to fix it. Show them the cost of inaction.
- Create a Sense of Urgency: They won't if there’s no reason to act now. Give them a clear deadline, a limited-time incentive, or an exclusive opportunity.
- Ask for a Decision:
A sales conversation without a clear next step wastes time. You either move forward or move on. Don’t let “I’ll think about it” become your prospect’s default answer.
What Is YOUR Call to Action?
This isn’t just about your clients—it’s about you. What is your CTA in life?
Are you choosing action, growth, and control over your destiny? Or are you waiting for life to decide for you?
There are only two choices:
✅ Address your call to action. Step up, take responsibility, and take control of your results.
❌ Ignore it. But remember: If you don’t act, something or someone else will act on you.
Life rewards those who choose. The ones who climb the mountain don’t just wish their way to the top. They take each step purposefully. So, what will you choose today?
